English around us

A world of words

Dirty little secret


DETOX  (Infml.Detoxify)

  • Remove toxic substances from something.
  • Become free of harmful substances.

“If you look at the colour of the rivers in Mexico and China, you can tell  what next season’s hottest trend is.

That’s because global fashion brands are using hazardous chemicals and dyes to make our clothes, poisoning our rivers. Besides,traces of these hazardous chemicals end up remaining in many of the garments people buy.

After over 320,000 people joined “Detox Fashion” campaign, ZARA commited to clean-up their supply chain. Fashion-lovers, activists, models and designers are now exposing big brands’ dirty little secret and demanding fashion without pollution.” (Detox Fashion)


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This entry was posted on 12/12/2012 by in Ecology.
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