A world of words
The HIV awareness red ribbon has become the ubiquitous symbol which combines unity, courage, strength and confidence. From a practical aspect, its weight allows for easy distribution, and it is easily worn. The red draws attention to a global blood-tie between all people. The loop joins the arteries of concordance together as one. (HIV has no regard for age, class, race or belief).
It ties together the community of mankind as one brand representing simple hope, empathy and courage. Like the dynamic Nike or Coke swoosh, it is instantly recognisable and, for the majority, universally endorsed.” by Jonathan Gabay, founder of the creative agency Brand Forensics.